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CHRIS LE MORECHRIS LE MORE

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From Africa to you

THE BRAND

I started CLM from a desire to show the beauty of Africa in a way that feels modern, refined, and wearable. Every garment is made using fabric from Africa, and every design is inspired by the continent’s texture, depth, energy, and culture. I never wanted CLM to be loud or forced. For me, it is about creating pieces that speak through fit, quality, and meaning. As a 24-year-old founder, I am building CLM from my own taste and vision: premium garments with real presence, made for people who value style and culture in an honest way.

With CLM, I want to bring a different perspective to streetwear. It is not about hype or overbranding, but about pieces that feel right the moment you put them on — versatile, well-made, and built to last. By combining African fabric with designs inspired by the beauty of Africa, I create clothing that feels effortless, elevated, and distinct.

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